Sponsors Make the Series

The sport of sailing has much to offer, both in terms of brand benefits and return on investment. It provides direct access to well-educated, affluent and influential audiences who develop a high degree of loyalty for brands who share a passion for their sport. Additional positive aspects found in the sport of sailing,Family-friendly- no age or gender bias, also adaptable for those with disabilities, engages kids. Sailing develops confidence, teaches teamwork, self reliance, and gives a sense of achievement. Cutting edge, extreme sport- advances in boat design and technology have redefined sailing, attracting a younger, more active fan base. Sailing is also a sport with a clean and positive image that embodies innovation and sportsmanship, making it a great fit for companies who aspire to these values. Let’s face it. the image portrayed by many popular sports is not something many companies want to associate with their brand image. The sport of sailing gives brands positive properties by association including: teamwork and trust, competition and performance, innovation and technology, environmental commitment, heritage and tradition Sportsmanship and respect, Strength and endurance, Strategy and patience, responsibility and moral valuesthese are just a few of the reasons why more and more companies are turning to sailing sponsorships to meet their marketing objectives. If this sounds like something your company would be interested in, it's never too late to get involved. Just ask us!